Des Hague Resume
Seasoned executive with global, public and private expertise. Proven track record of generating enterprise value through high performance teams across multiple industries through all stages of business growth. Additionally over the past decade has been intimately involved in numerous not for profit efforts which has raised over one hundred million dollars for numerous global causes.
11/14- Present AEGIS ENTERPRISES, LLC
President & Founder
AEGIS Enterprises serves two distinct purposes: provides early stage investment, along with consultancy and active support and leadership for start ups and growth opportunities. Active investments and board participation with DVEtelepresence LLC,PING, World of Beer and WC&P enterprises. Secondly AEGIS is committed to improving the communities we live and work in through investing in various not for profit causes.
1/12- Present ADDITIONAL BOARD SEATS
Boulder , Colorado
Froozer® products represent the pure goodness of freshly harvested fruits & veggies picked at the peak of their ripeness, flash-frozen whole and blended for optimal taste, nutrition and digestion. Natural fruits and veggies in all their glory, nothing added or subtracted, not even a drop of water. Available in three delicious flavors - STRAWBANANA BLISS, TROPICAL SUNSET and BLUE ALOHA - in 6-pack boxes. Look for Froozer® in your local grocery store freezer at selected retail locations in the Denver area including WholeFoods and Alfalfa's.
STAMFORD YOUTH FOUNDATION
The mission is to find ways to aid inner city at risk youth with athletic opportunities to foster life long lessons. Currently chair of the corporate giving committee.
NATIONAL RESTAURANT ASSOCIATION
Board member of the largest foodservice association, which represents over 11 million employees. Specific responsibilities are to be a member of the executive committee and leader of the industries sustainability efforts.
Long Island, NY
One of the two independent Board members of the foodservice company that oversaw the bankruptcy and restructuring efforts. Additional responsibility is serving as a member of the audit committee.
2/09 – 10/14 Centerplate, Inc., Stamford, CT
President, Chief Executive Officer
Total P&L for the nation’s largest Event Hospitality Company that operates 350+ large venue facilities, serving 140 million guests a year thru a hospitality team of 45,000 employees
Increased the enterprise value of the company by in excess of half a billion dollars since 2009 [the return is the highest in the equity partners’ (Kohlberg) history]
As Senior Advisor at Kohlberg & Co, part of team that managed the sale of brand from Kohlberg & Co. to Olympus Partners in September 2012
Drove top line revenues by over 50% and doubled EBITDA since Y09
Improved the margin contribution from 2.7% to 9.5%; best in class in the industry
Increased the new business won ratio from 10% in Y09 to 45% in Y13 while at the same time reducing the capital deployed by 66% per contract
Expanded the enterprise footprint to Canada, UK, Continental Europe and Asia
Expanded Services model to take potential share of market from 6 percent to 25 percent winning lucrative Atletico Madrid 20 year contract
Manage direct reports including: Chief Financial Officer; General Counsel; Executive Vice President, Operations; Executive Vice President, New Business Development; Chief Marketing Officer; President of the Restaurant Group; Chief Design Officer; and Executive Vice President, Strategy
Orchestrated the acquisition of Boston Culinary Group in November 2009
Orchestrated the acquisition of The Lindley Group in November 2012
Orchestrated the acquisition of The Heritage Portfolio in June 2013
7/08 – 2/09 DINEEQUITY, INC., GLENDALE, CA
IHOP Corp., Glendale, CA
Responsible for leading the overall strategic direction for the worlds largest family dining concept that is predominantly franchised with 1396 IHOPs in 49 states, Canada, and Mexico
Provided leadership and vision for the business with regard to brand building, operational excellence, and franchise restaurant growth
Launched a national media and marketing program that resulted in IHOP outperforming its competitive set by over 400 bps thru his time there and achieving the only family dining chain to attain positive same store sales
Driving force behind IHOP launching its alternative concept; IHOP Cafe, in expanding the business beyond its core operations launching a loyalty card program thru Blackhawk and placing IHOP products in the retail space
Led the effort to set up an enterprise wide buying group that generated annual savings in excess of $50M
1/07 – 5/08 SAFEWAY, INC., PLEASANTON, CA
President, Corporate Perishables
Full P&L responsibility for the $20B perishables business which is the growth engine for this over $42B company, one of North America's largest food retailers; key member of the executive leadership team reporting directly to the Chairman and Chief Executive Officer of this Fortune 50 company
Set strategic direction and implementation plans of the 1800 stores that mobilize over 200,000 employees on a daily basis with accountability for ten operating Safeway divisions
Introduced a meal zone solution, on target to deliver $500MM incremental sales in year one
Improved transactions by over 9% in the company’s largest business unit in spite of double digit cooling of inflation; negotiated the largest cost of goods savings in recent history in first six months
Set up a manufacturer’s coalition with 38 companies to develop a new meal destination solution; from ideation to implementation of 28 weeks; initial roll-out delivering $500MM in first year
Improved the profitability of the $4B foodservice and bakery business by $50MM by driving top line growth in the 1000-store Starbucks business and introducing a new sandwich program, signature soup and cookie program
Driving force behind the development of the 2008 to 2010 strategic roadmap that crystallized the company’s strategic ambitions
Set up leadership council to accelerate company agility and speed up time to market for all initiatives
Performed an overhaul of the organization reducing SG&A by 20%
2003 – 1/07 HOT STUFF FOODS LLC, SIOUX FALLS, SD
Chairman and Chief Executive Officer
Responsible for the turnaround of the world’s largest food retail franchisors providing innovative retail and merchandising solutions, through 16 brands, to over 2000 franchisees in the U.S. and internationally with approximately 30,000 employees (more than 600 at headquarters, more than 200 operations and development leaders, and approximately 29,000 management and hourly franchisee employees); Hot Stuff Pizza is the fifth largest foodservice pizza brand in the U.S.
Orchestrated a management buy-out of the company in February 2006 which led to a 74% increase in enterprise value in less than a three year period
Orchestrated acquisition of key competitor that resulted in immediate EBITDA improvement of 30% in 2006
Reversed a five year sales decline posting a 22% retail sales improvement and 35% EBITDA improvement since 2003 through operational realignment, development of new concepts, solid execution, new products, and improved merchandising practices
Overhauled capital expenditure allocation with the critical mission to drive growth; subsequently launched a multi-branded retail concept in over 500 base business locations that resulted in over 40% growth in comparative same store sales
Designed and launched a “fixed featured” food program that allowed for aggressive expansion with national small box retailers including 7-Eleven, Circle K, Kroger, Super America, and Holiday Station Stores driving total revenues by 10%
Developed and launched in May 2006 an innovative small footprint solution that has increased HSF addressable market ten fold
Restructured the support functions that resulted in 15% savings in SG&A while at the same time improving operational support to franchisees
Awarded Packaging of the Year in 2005, U.S.
Awarded Product of the Year in 2005, U.S.
Awarded Product Innovation of the Year in 2003, U.S.
2001 – 2003 7-ELEVEN, INC., DALLAS, TX
Vice President Food Retail
Responsible for strategy, merchandising, and execution of $1.8B fresh foods retail business in North America (5800 stores); additional accountability for the implementation of retail best practices and programs on a global basis (24,000 stores) and $6B in retail sales; member of the Executive Steering committee with policy forming responsibilities reporting directly to the Chief Executive Officer and President of this $32B retailer
Expanded distribution reach that resulted in 10% retail sales increases, reversing a nine year decline in year one, through a series of accelerated acquisitions
Executed a national food service and merchandising program resulting in 47% gross profit improvements
Set up three product innovation teams to drive new product development across all day parts which resulted in 7-Eleven attaining the Gold Medal for the best product launch in 2001 (Big Eats Deli) in the C-store channel
Oversight responsibility for the marketing, media, and public relations functions that culminated in the launch of three national food programs resulting in first year sales of over $100MM per product launch
Responsible for day-to-day oversight of the organization’s procurement, central distribution centers (45 locations), and manufacturing centers (37 locations) for the North American business
Awarded ACI Best Fresh Food Launch in 2002, U.S.
Awarded U.S. Product Design of the Year in 2001
1997 – 2001 MAYTAG, INC., DALLAS, TX
Group Vice President of Strategic Marketing, Commercial Business Unit
Accountable for 11 retail brands spanning nine manufacturing plants in a newly created position reporting to the President/Executive Officer; position established to develop a marketing and merchandising agenda that presented a common vision for the $1B manufacturing retailer; set direction for 90 distributors, 40 independent representative groups, and an international operation based in the U.K.; general management responsibilities for the advanced technologies group
Developed a robust merchandising, innovation, and retail branding strategy for the commercial business that in part led to Maytag being placed second in the Fortune 500 reputation polls (The Wall Street Journal, 2001)
Instrumental in “right-sizing” the retail business while establishing strategic alliances, joint ventures and technology partnerships with leading edge companies transitioning company from old economy constraints to new economy possibilities; developed significant partnerships with Kodak, Coca-Cola, eVend, McDonalds’s, YUM! Brands, and Turbo Chef, among others
1994 – 1997 WHITBREAD PLC, LUTON, U.K.
Senior Director of Retail Operations and Strategic Marketing, Dallas, TX, 1996-1997
Director of Strategic Marketing and Retail Marketing, Welwyn Garden City, U.K., 1994-1996
Led organizational infrastructure with total P&L responsibility for 850 Thresher retail outlets, managing operations staff of 15 Area Managers, developing overall marketing, merchandising strategies, and achieving sales of $600MM for formerly third largest U.K. company in the retail hospitality and leisure industry; brand portfolio ranged from pure retail to foodservice and lodging operations and owned/licensed Heineken, Stella Artois, Travel Inn, Thresher Wine Shops, Marriot Hotels International, Pizza Hut, KFC, Beefeater, and Costa Coffee
Outperformed the industry standard by more than 4% by commissioning research and successfully implementing retail and merchandising strategies that diversified drinks retailing business into five geo-demographic profiled concepts
Launched new retail concept Home Run into 200 stores increasing retail sales by 45% in 24 months
Awarded U.K. IT Project of the Year in 1996
Awarded Training Project of the Year in 1995, U.K.
1996 AMERICAN UNIVERSITY IN LONDON, LONDON, U.K.
M.B.A. graduatd Magna Cum Laude
2006–2014 Kohlberg & Co., New York, nY
Senior Advisor and Operating Partner